Look Book

aka Lookbook · Visual treatment

A curated reference deck — stills, palette boards, mood, costume samples, location references — pitched to a director, financier, or production designer before prep starts.

A look book is the director's visual pitch. It tells the producer, the DP, the production designer, and the studio what the film will look like before a single frame is shot. Stills lifted from other films, palette boards, costume references, location pulls, hair-and-makeup pulls, lens choices, and tone notes are arranged into a deck. Commercial directors live in look books; studio features use them at every greenlight stage. StoryboardCanvas Producer auto-assembles a look book from approved AI Artist frames + selected stills + location photos + character references — one click, brand-aware, print-ready.

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See Look Book live in /producer

Every look book we generate stays linked to the rest of the project — change a scene heading and the look book updates automatically. No re-import. No copy-paste. One project file from script to wrap.

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Related terms

Storyboard

A sequence of drawn or AI-generated frames that visualise the film shot-by-shot before principal photography.

Shot List

The director's per-scene list of every shot to be captured — shot number, type, angle, movement, lens, and any special notes.